Louis Vuitton

HEAD OF PRODUCT

I turn vision into reality with the revamp of mobile app.

Context

Brand · Louis Vuitton

Role · Head of Product – mobile app

Location · Paris

Mission

Build the first Product Team of mobile app to give a whole new singular dimension.

Vision

Strategy

The aim was to give uniqueness and purpose to the mobile application.

Tactics

· Exclusive and immersive brand content based on fashion shows

· Customized services to privileged relationship with the brand

The Product Strategy was co-defined with Directors of key departments. Here was the plan :

· where the strategy comes from : the diagnosis

· what problem we are trying to tackle : the challenge

· how we plan to tackle the problem : the purpose

· what success should look like : the enduring state, from which we can easily derive intermediate objectives and indicators of success.

· why we think solving this problem is good for us : desirability.

· why we think we can tackle this problem in this way : accessibility.

· what we definitely don’t want to achieve : the anti-goals.

Define

Knowledge enhancement

· Discover the use of the app with analytics data

· Familiarization with LV customer typologies

· Workshop to discover the services and professions at Louis Vuitton

· Discover the legacy and technical stack

Define the vision

· Co-define the vision of the new app with Directors and AKQA Agency

Communicate

· Keynote presentation to Executive CODIR to validate the revamp

· Cross-team presentation

Prioritise

Team management

· Co-create 3 squads with Tech lead : squad Looks, squad Services, squad Payment

· Recruit and lead 4 Product Managers

Product vision

· Build visual roadmap with productboard.com

· PI Planning preparation

· Backlog features priotization in Atlassian JIRA

Build together

· Unite the mobile app’s product, tech and design teams to work together: from 30 to 60 people.

· Anticipate impacts with other teams (retails, services, communication).

· Review and refine design produce

· Monitoring of production progress within agile teams.

· Preparation of future functionalities to provide customized customer services.

Devialet

Next Project