Year, 2017

Purpose

Redesign a landing page to enhance the description of the offer and to convert users into clients.

Constraints

Respect the actual website and design it in short time (few hours).

Approach

A summary is at the top of the page to explain the offer. If the user is interested and wants more information, he can scroll down to have more details.

I tried to detail each benefit of the offer in order to better sell the service. I used a system of blocks and colors to guide the eye on one message (benefit) at a time.

I set up the sticky button so that the user can subscribe to the offer at any time. This solution generated 50% more clicks.

Live page